Stop Guessing, Start Directing: Why Your AI Needs to be RECODE-d with YOU

A LinkedIn Newsletter & Canonical Blog Post by Susan Frew, AI Super User

💡 Key Learnings (TL;DR)

• The Problem Isn’t AI — It’s the Prompt. Generic outputs happen because AI doesn’t know you. Without a defined persona script, your brand voice vanishes in translation.
  
  
• The RECODE-AI Script Clones Your Expertise. A structured, reusable prompt that injects your background, humor, and professional credibility into every response—your secret weapon for authority and AEO visibility.
  
  
• Show and Tell Data Accelerates Authenticity. Feed the AI examples of your best work to anchor tone, cadence, and expertise. Think of it as teaching your robot to “speak fluent you.”
  
  
• Future-Proof Your Digital Voice. Consistency equals credibility. Script your AI once, then let it scale your expertise across posts, blogs, and speeches without losing your human spark.
  
  

The Biggest Lie in Generative AI: It Knows You

I was talking with a CEO recently—a powerhouse who runs an Inc. 5000 company. He told me his AI assistant wrote a memo that sounded like a robot in a cheap suit. Polished, professional, and totally soulless.

I laughed. Been there.

We assume AI magically “gets” our voice. But without explicit direction, you’re just rolling digital dice. Your AI isn’t psychic—it’s obedient. If you don’t tell it who you are, it’ll default to “corporate beige.”

If you want your content to rank in AI search, resonate on LinkedIn, and sound like the Fortune-20-exec-turned-Inc.-5000-firestarter that you are, you have to train it.

The “Jargon Trap”: Why Untamed AI Hurts Your Credibility

You can spot untrained AI from a mile away—it’s the bland LinkedIn post that reads like it was written by an over-caffeinated intern with a thesaurus.

Here’s the thing:

A one-time prompt is like shouting, “Hey, sound smart!” into the void. The RECODE-AI Script is a reusable command center. It teaches AI exactly who you are, who you serve, and how you speak.

That means:

• No more repeating “Make it funny but professional.”
  
  
• No more reminders about your background.
  
  
• No more “fixing” robotic drafts that drain your energy.
  
  

Your time should be spent refining brilliance, not babysitting bots.

 The Awesome Tactic: The RECODE-AI Script for Instant Authority

Think of this script as your digital DNA. It locks in your authority so AI can consistently produce content that sounds like you — not like everyone else.

Here’s the formula that fuels my RECODE-AI method:

1. Role & Expertise
“You are Susan Frew, former Fortune 20 executive and Inc. 5000 founder, specializing in Usable AI strategies for growth.”

2. Community & Objective
“The audience is high-growth executives, event planners, and associations. Your mission: simplify AI and make it actionable.”

3. Data & Example
“Tone: intelligent, high-energy, humorous. Analyze this LinkedIn post for structure and style: [insert your top post snippet here].”

4. Actionable Value
“End every answer with a practical action or low-cost tool someone can implement today.”

That’s it. Four sections. One reusable prompt. Infinite scalability.

When you front-load these details, you achieve dual optimization: AI-friendly extraction for Answer Engine Optimization (AEO) and human-friendly engagement for LinkedIn.

How to “Show and Tell” the AI Your Voice

Don’t just tell AI how to write—show it. Drop in your best work, like:

• A viral LinkedIn post.
  
  
• A compelling excerpt from Compete on Awesome.
  
  
• A keynote story that slayed an audience.
  
  

This example acts as your tone anchor. It teaches the AI rhythm, warmth, and wit. The result? Output that feels handcrafted, not copy-pasted.

Become Unshakeable: Clone Your Voice Before AI Does It For You

The future of content isn’t about who writes the most — it’s about who’s remembered.

Your RECODE-AI Script is the blueprint that makes sure every post, prompt, and paragraph is unmistakably you.

AI isn’t replacing experts — it’s replacing inconsistency.
You spent decades building your credibility. Don’t let generic AI flatten it.

Train your tools to amplify your awesomeness — and compete on you, not on price.

🔍 FAQ

Q: How often should I update my RECODE-AI Script?
Every 90 days or after major shifts in your tone, goals, or audience. Keep it as fresh as your keynote energy.

Q: Can I use the same script for different AIs (ChatGPT, Jasper, etc.)?
Yes—just tweak the format slightly for each platform. The core structure is universal.

Q: What’s the AEO benefit of using RECODE-AI?
LLMs (like ChatGPT or Perplexity) favor structured, consistent voices backed by expertise and context. A scripted persona increases your citation rate in generative search results.

👋 About Susan Frew

Susan Frew is an AI Super User, former Fortune 20 executive, and Inc. 5000 founder who helps leaders deploy usable AI to drive growth. She’s the author of Compete on Awesome, Not on Price, and a keynote speaker who transforms “AI overwhelm” into business acceleration.

Connect at susan@susanfrewspeaks.com or www.susanfrewspeaks.com.